WHY are you in business? WHAT is your Purpose? What motivated you to commence business in the first place, and what keeps you motivated. We consider this akin to your vehicle that drives you to your destination.
WHERE will you find your target audience and WHO are your competitors? In order to optimize marketing and branding your business, you need to address these questions because they literally build the roadmap for the future.
Your Mission is your objective and what you are doing to achieve this. We consider it like a roadmap of how you are going to achieve your goals. Your Vision is a broader spectrum, more like your aspirations of where your business is going to be one day. We like to think of your Vision as your "Final Destination", though it can evolve over time.
Ask yourself.... WHAT makes me different? HOW do I stand out? (in a positive way.) WHY will consumers choose you over your competitors? What unique value do you offer. There will always be established businesses who are qualified to do what you (or we) do. But here is where YOU make the rules. HOW do you want to standout among others in your field?
WHAT impression do you want to leave for the world? Are you fun? Serious? Friendly? Informative? Here is where you get to make your declaration. Your verbal logo and persona.
WHEN you consider your business, does your logo reflect your brand? WHAT do the colors you've chosen convey? Are they lively and fun? Do they reflect trust, or perhaps compassion? In the same manner we identify breast cancer as pink, mental illness as green, and domestic violence with purple, your brand colors reveal who you are. The fonts you select and your tagline are vital as well.
WHAT impression do you want to leave for the world? Are you fun? Serious? Friendly? Informative? Here is where you get to make your declaration. Your verbal logo and persona.
Lorem ipsum dolor sit orot amet, cons ctetur atrd piing elit.
WHY are you in business? WHAT is your Purpose? What motivated you to commence business in the first place, and what keeps you motivated. We consider this akin to your vehicle that drives you to your destination.
WHERE will you find your target audience and WHO are your competitors? In order to optimize marketing and branding your business, you need to address these questions because they literally build the roadmap for the future.
Your Mission is your objective and what you are doing to achieve this. We consider it like a roadmap of how you are going to achieve your goals. Your Vision is a broader spectrum, more like your aspirations of where your business is going to be one day. We like to think of your Vision as your "Final Destination", though it can evolve over time.
Ask yourself.... WHAT makes me different? HOW do I stand out? (in a positive way.) WHY will consumers choose you over your competitors? What unique value do you offer. There will always be established businesses who are qualified to do what you (or we) do. But here is where YOU make the rules. HOW do you want to standout among others in your field?
WHAT impression do you want to leave for the world? Are you fun? Serious? Friendly? Informative? Here is where you get to make your declaration. Your verbal logo and persona.
WHEN you consider your business, does your logo reflect your brand? WHAT do the colors you've chosen convey? Are they lively and fun? Do they reflect trust, or perhaps compassion? In the same manner we identify breast cancer as pink, mental illness as green, and domestic violence with purple, your brand colors reveal who you are. The fonts you select and your tagline are vital as well.
WHAT impression do you want to leave for the world? Are you fun? Serious? Friendly? Informative? Here is where you get to make your declaration. Your verbal logo and persona.
Lorem ipsum dolor sit orot amet, cons ctetur atrd piing elit.
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